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The Design of Corporate Branding in America 1940-2000

2020.11.19.

On 19 November 2020, we have the pleasure of inviting Dr. R. Roger Remington (RIT, USA), who is going to give a Seminar session on Design.

This seminar will offer participants an intensive presentation of the history of corporate identity in America between 1940 and 2000. Presented from a graphic design point-of-view, the first part of the seminar will be a visual program showing the historical development of a number of major corporate branding programs such as IBM (International Business Machines), CBS (Columbia Broadcasting System) and America Airlines as well as less well-known programs such as Sweet’s Catalog Service and International Paper Company. Emphasis will be on the design of the brand and its implementation.

R. Roger Remington studied graphic design at Rochester Institute of Technology and at the University of Wisconsin-Madison. He has been on the faculty at Rochester Institute of Technology for 48 years. He is a curator, design historian, and an academic with interests in design studies (history, theory and criticism), research, writing and design advocacy. Since 1982 he has been seriously engaged in the research, interpretation and preservation of the history of graphic design. The design magazines CA Magazine, Graphis, PRINT, and EYE have all featured his articles. For these scholarly achievements, in 2008, he became a Laureate for the Hall of Fame of the New York Art Directors Club. As Vignelli Distinguished Professor of Design at RIT, he was instrumental in the development the Vignelli Center for Design Studies, a museum of design and facility which houses the Vignelli Archive. The Center advances innovative global programming in design education. In 2011 he curated an exhibition of the works of Alexey Brodovitch in Moscow, Russia for Harper’s Bazaar-Moscow. Presently He retired from RIT in July 2020 as Vignelli Distinguished Professor of Design Emeritus.

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