Intensive Seminar Programme - 2023
The Intensive Seminar Programme has a 25-year history at the Faculty of Economics and Social Sciences of the Budapest University of Technology and Economics. This subject, which has a long tradition, will be offered in a renewed form on the 25th anniversary this year. In addition to presenters from international higher education institutions and the corporate sector, participants will also have the opportunity to meet some of the Faculty’s outstanding lecturers. During the Intensive Seminar Programme, which will be held between 12 and 14 October 2023, students will also have the opportunity to join workshops, where smaller groups will work more intensively with corporate trainers and colleagues of our Faculty.
12 October 2023, Thursday
13:15 – 14:45 – lecture, in Hungarian
Room: QA403
Gabriella Karnis: Positive and successful business transformation in a challenging environment
Head of External Commercial Relations, Philip Morris Magyarország Kft.
What is the key to a successful business transformation when the company operates in a specific business sector and lives in a highly regulated environment? What can you do when, overnight, a pandemic becomes part of your life for years? How goals, tools, organisation and management style change (if they change), and how these shape the adaptability of a large company? Why conscious consumption, harm reduction and sustainability are important for us too?
13:15 – 14:45 – lecture, in English
Room: QB402
Balázs Bován, Nándor Kriska, Arzu Hajiyeva, Kevin McCluskie: Sustainability Business Course
Schneider Electric
The aim of the course to get familiar with a multinational company’s comprehensive sustainability strategy that leverages the technologies available across its organization. Ensure a truly sustainable operation when you reduce your environmental footprint, buy renewable energy and keep your business compliant with all regulations. Employ an active energy management approach by breaking down silos to join your sustainability consulting strategy with your energy efficiency projects and energy procurement.
15:15 – 16:45 – lecture, in Hungarian
Room: QB402
Viktor Vámos: The operation of the domestic (digital) advertising market: which systems of criteria prevail during the strategic development of a campaign
Business Development Director, Addig Digital Advertising – BME alumni
We create the product, we plan the marketing strategy, we come up with the activity that we deliver to the consumer. The lifecycle of a campaign from idea to post-purchase report. How do we plan the campaign? What are the different parts of the media, including how much weight is given to digital? What are the design considerations and how do we interpret digital results? Why should online content be free and why should it be paid for?
15:15 – 16:45 – lecture, in English
Room: QA403
Pablo Arnoldo Fritz Sepulveda: How to increase your chances to get the job you applied for?
Senior Consultant, HILL International
During the presentation, we will take a look at the activities that contribute to making the job we want a reality, not just a wish.
17:15 – 18:45 – lecture, in English
Room: QA403
Jacob Brix, PhD: Strategic Innovation Management: Making sense of grand challenges and how to respond to them
Professor of Innovation and Management, Aalborg University
Creating a balance between exploration and exploitation in established organizations is a difficult but important task for managers. However, the current trend is to increasingly require inter-organizational cooperation to mitigate major societal challenges, and this puts the dilemma between exploration and exploitation into the inter-organizational realm, further complicating the role of management. This topic will be the focus of Professor Jacob Brix’s lecture, and the course will initiate a dialogue with the participants.
17:15 – 18:45 – lecture, in English
Room: QB402
Victor Maingault: The Global Puzzle of Supply Chain and Procurement
Procurement Director, Schneider Electric
Join us for an engaging session that delves into the dynamic Supply Chain and Procurement realm. This enlightening session will unravel the intricacies and challenges faced by organisations in these critical domains. From sourcing raw materials to delivering end products, the lecture will explore the multifaceted landscape of global supply networks. This lecture offers an overview of the challenges that organisations encounter in managing supply chain and procurement operations, as well as practical insights into effective strategies for navigating these complexities successfully. Whether you are a business student, a future professional in the industry, or simply interested in the mechanics of modern commerce, this lecture promises valuable insights into the heartbeat of global business operations.
9:15 – 12:45 – workshop, in Hungarian
Room: QA226
Krisztina Nagy, PhD: Information and news literacy
Assistant Professor, BME GTK Department of Business Law
The workshop develops the knowledge and skills needed to filter out fake and misleading news and information online. It will provide criteria for assessing trustworthiness and credibility and develop filtering skills through analysing and evaluating media texts. It presents tools and key steps for fact-checking. Through exercises, it develops recognition of quality news content and key aspects of fact-checking.
9:15 – 12:45 – workshop, in English
Room: QA404
Beatrix Séllei, PhD: The secret of success: Emotional Intelligence
Assistant professor at BME GTK Department of Ergonomics and Psychology, coach, trainer
In the workshop, participants will learn why emotions are legitimate in the workplace and how to best use their emotional intelligence as a leader. After all, the emotionally resonant leader works with high efficiency.The participants will have their emotional intelligence profile prepared, and based on this, they will learn about the concept of emotional intelligence. In the second part of the workshop, based on the profile, we will work on developing the emotional sub- skills. Because emotional intelligence can be developed, thereby increasing the leader’s efficiency.
9:15 – 12:45 – workshop, in Hungarian
Room: QA405
Árpád Szőcs: Leadership styles and management communication in hybrid work environments
VOIS, L&D Lead
Companies and groups at different stages of their life cycle require different leadership styles and management tools. Therefore, the main topics of the workshop are:
- Identifying leadership and personal style (using test questions);
- Identifying the leadership toolkit appropriate to companies and groups at different stages of maturity;
- Leadership in digital environments, remote working, home office issues;
- Different categorisation options and characteristics of meetings;
- Key factors for effective working meetings;
- Management communication techniques for dealing with the challenges of a hybrid working environment
9:15 – 12:45 – workshop, in English
Room: QA115
Sarolta Tóvölgyi, PhD: Find your inner resources
Assistant Professor, BME GTK Department of Ergonomics and Psychology, mental health specialist, competence development trainer
During the workshop, students will be able to access their inner resources through different tools. They can explore their hidden resources to discover their strengths, which they can then use in the world of work. On the one hand, we often only suspect or feel that we are good at something, but we do not realise it, because it is ‘natural’ to us. However, if we recognise them, pay attention to them and even develop them, it can make a big contribution to success in the workplace – in a way that doesn’t require too much energy from us, since it is ‘natural’ to us. On the other hand, some people can’t even articulate that something is ‘easy’ for them, they don’t really know what they are good at. We want to help both groups with this workshop.
13 October 2023, Friday
13:15 – 14:45 – lecture, in English
Room: QB402
Annamaria Tuan: CSR communication on social media
Senior Assistant Professor of Marketing at the Department of Management University of Bologna
Social media allows companies to engage with stakeholders, thus enabling them to solidify corporate social responsibility (CSR) policies.We will see how companies can effectively use social media to communicate their CSR activities, ranging from traditional social and environmental practices to brand activism campaigns. We will delve deeper into the importance of findings a balance between CSR talking and CSR walking in order to overcome greenwashing or socialwashing risks.
13:15 – 14:45 – lecture, in English
Room: QB404
Zsombor Ligeti, PhD: Illusionomics
associate professor, BME GTK Department of Economics
Illusion is said to be the first of all pleasures. Have you ever felt that life is unfair? Have you considered someone silly because he played the lottery or because he is superstitious? Have you ever used a homeopathic remedy or started a new business? Do you know what you need to do to live longer, healthier, to enhance your memory, and creativity and to look more attractive? It will be analyzed how economics helps dispel our illusions? Or does it just generate even more of them?
13:15 – 14:45 – lecture, in Hungarian
Room: QA403
Tamás Rajnai: Sustainability and energy management – solutions and di/trilemmas
E.ON Hungária Group, ESG Manager
Sustainability and ESG have nowadays become inescapable topics for large companies. Global changes (climate change, biodiversity loss…) are having an impact at both individual and societal levels, and the risks they entail are being recognised by legislators, who are setting ever stricter requirements, while companies are making voluntary commitments to make themselves “greener”. In my presentation, I will discuss sustainability and its different interpretations, give some selected examples of where the world is heading and what initiatives exist to curb negative impacts, and look in depth at specific issues and possible solutions for the electricity and gas industries.
15:15 – 16:45 – lecture, in English
Room: QB402
Mario Eboli PhD: Efficiency and stability of financial systems
Associate Professor of Economics, Università ‘G. d’Annunzio’, Pescara, Italy
The lecture focuses on the interconnectedness of banks and financial intermediaries and the consequent trade-off between the efficiency and stability of financial systems. In a financial system, banks are connected directly, through networks of financial obligations, and indirectly because they often hold overlapping and correlated portfolios. Networks of interbank obligations arise in several contexts–such as payment systems, trading in risk-sharing assets (e.g. CDS, CDO, etc.), cross-holding of liquid positions meant to provide liquidity coinsurance, etc. On the one hand, these interbank claims stem from lucrative trading opportunities and risk-sharing activities, enhancing the system’s efficiency. On the other hand, they become channels of direct balance-sheet contagion in case of bankruptcy of one or more banks.Similarly, banks can share counterparty risk through syndicated loans, reducing the idiosyncratic risk of a single bank and, at the same time, increasing the risk of systemic crises due to common shocks. For these reasons, a trade-off exists between efficiency and stability: the more banks are interconnected, the more efficient the system is in reallocating risk. At the same time, the larger the value of interbank claims and common asset holdings, the more the system is exposed to the risk of financial contagion and systemic crises. In the lecture, I will review the main literature on financial contagion and present the most recent results on the above-described trade-off between the efficiency and stability of banking systems.
15:15 – 16:45 – lecture, in Hungarian
Room: Q2
Petra Schubauer PhD.: How can we protect our privacy in the digital age?
Legal advisor for Vodafone Magyarország Zrt, assistant professor at BME GTK
As part of our everyday activities, we share countless personal data about ourselves in the digital age, either voluntarily or generated by our online activity. Privacy is especially jeopardized in the age of big data, making safeguarding our right to informational self-determination paramount. The presentation will showcase the importance of data protection in the digital age, and practical examples will help analyse the significance of the data-protection conscious user behaviour.
15:15 – 16:45 – lecture, in English
Room: QA406
Eszter Erdélyi: Behavioral Design You Can Start Using Today
In Product Design, UX, Marketing, Policymaking, and Well-Being
CEO, Feeding Your Kids Foundation
This lecture will present a framework for behavioral diagnosis to be used in applying behavioral economics to drive individual and population behavior in business, policy, and health.
Traditional economic theory assumes that people act rationally and always maximize utility, yet we know that in fact people often act irrationally. The common explanation is lack of information, but we also know that simply providing information never lead to behavior change. What does lead to behavior change, then?
To help explain that we will examine the systemic interactions between the environment where a behavior occurs and the psychology and biases of our decision making.
We will discuss current practice in behavior diagnosis (e.g. 3B framework, Fogg model, nudge tools, SUE model), and illustrate them by examples, showing their strengths and weaknesses, and how they contribute to behavioral diagnosis. We will practice how to narrow in on key behaviors. We will discuss the most common heuristics. We will use examples to identify barriers which add friction to the desired behavior and benefits which will increase the subject’s desire to complete the new behavior. We will introduce three different ways to prompt behavior. We will discuss the present research on the most burning question: How to make the changes stick, so the lasting change will take you from where you are to where you want to be.
Then we will show students how they can immediately – that day – begin to put these practices into use in their own lives – careers, organizations, relationships, health and well-being.
Learning Objectives: Students will learn:
- How to differentiate between objectives and behaviors; how to identify key behaviors
- How to identify relevant heuristics, barriers and benefits
- How to move from one action to recurring behavior: how to create a habit
17:15 – 18:45 – lecture, in English
Room: QA403
Svetlana Ivanova: Responsible Innovation for Business
Research and Teaching Associate, PhD Candidate ,(Vienna University of Economics and Business) Institute for Sustainability
Svetlana Ivanova will introduce the concept of responsible research and innovation (RRI), its origins and main applications in Horizon 2020 project. The focus will be on the projects conducted with the aim to implement RRI in the business sector. She will talk about the main problems in this complex process and how to overcome those. She will present the necessary work to be done for successful RRI implementation in business from adapting the RRI concept to business logic to main tools of RRI, such as Responsible Design Thinking and Co-creation.
17:15 – 18:45 – lecture, in English
Room: QB402
Jörg Dötsch PhD.: Economic Policy in the Digital Age
Andrássy University
Digital Technology is a new general purpose technology. It creates and changes markets at an extremely high speed. It is affecting all areas of life. Does this new industrial revolution mean that our way of doing business is also changing? Does economic policy have to change, beyond industrial policy concepts? The lecture attempts to provide interested listeners with an overview of the extent to which the principles on which our market economy is based are recently being challenged. The focus is on price formation, money, problems of the platform economy and the new challenges for competition policy.
17:15 – 18:45 – lecture, in Hungarian
Room: QB404
András Lontay: Sustainability Business Course
Schneider Electric
The aim of the course to get familiar with a multinational company’s comprehensive sustainability strategy that leverages the technologies available across its organization. Ensure a truly sustainable operation when you reduce your environmental footprint, buy renewable energy and keep your business compliant with all regulations. Employ an active energy management approach by breaking down silos to join your sustainability consulting strategy with your energy efficiency projects and energy procurement.
9:15 – 12:45 – workshop, in Hungarian
Room: QA226
Bettina Szimonetta Beszedics-Jäger, Anna Csizovszky, Fruzsina Bozsoki: What comes after urban development strategy, how does (not) an idea become reality?
BME-GTK, Department of Environmental Economics and Sustainability, PhD students
Creating an urban development strategy is a very complex and lengthy process. It involves a number of objectives and related intervention points, followed by their practical implementation. We can ask ourselves: how does (not) an idea become reality? Which aspects are important to consider in order to achieve the desired result? What are the expected/unexpected consequences and impacts of each project? The workshop will, among other things, look at the types of projects that can be linked to urban development and the possible outcomes, both positive and negative. The audience will have the opportunity to move from a theoretical introduction to practical brainstorming, and will also gain a better understanding of the complex concept of urban development.
9:15 – 12:45 – workshop, in Hungarian
Room: QA404
Klaudia Csernák-Csorba: Startup founders – through the eyes of a project manager
PhD student, BME GTK Department of Ergonomics and Psychology; Telekre Házat, CEO
How (not) to be an all-round manager of our startup? Project-, human resource-, customer relations- and process management, and team coordination. How are we (un)able to balance between roles, and how our organisation will (not) become effective and independent? Short theoretical overview of the various management roles and those typically needed by startups. Presentation of difficulties in starting a company and their solutions by well-known business owners, with stories and lessons learned. Situational exercise. Participants of this exercise may explore the management decisions required on the path of turning ideas into reality. We will explore the founders’ roles and management decisions required from the birth of an idea through team coordination, work organisation to founding of a business and beyond, to operation as a company.
9:15 – 12:45 – workshop, in English
Room: QB404
Ildikó Zsuzsanna Furka, PhD: The intercultural aspects of self-presentation and impression management strategies
Assistant professor, BME INYK
In our globalizing world, we may frequently meet employers or colleagues at work, coming from various countries and nationalities. Our approach to any threat to our image is reflected in the way we introduce ourselves, how we communicate at work, what management style we adopt or how we build our personal brand. We may adopt a variety of strategies to deal with that, which may vary between cultures and lead to misunderstandings. Participants of the workshop find out about self-presentation, making impressions and the system of cultural values. They learn the strategies of self-presentation, such as self-glorification, target-glorification or self-degradation, as well as tendencies of their use as defined by cultures. Role plays will help them find out about the possible communication difficulties deriving from the diverse cultural values, work out solution strategies and discuss their experiences so far. The workshop offers a space to test the self-presentation and impression-making strategies deriving from diverse cultural values, with the use of the pertinent linguistic tools, placing a special emphasis on awareness of the emotions experienced and reflection about them. Participants may acquire useful skills for job-searching processes, personal branding and workplace communication in a number of situations.
9:15 – 12:45 – workshop, in Hungarian
Room: QB105
Dalma Geszten, PhD: Software to support teamwork
Assistant professor, Department of Ergonomics and Psychology at BME GTK
The purpose of the workshop is to offer the participants knowledge of the teamwork-supporting software and their function, so that in the future they can easily select the software that best supports them and their teams. Participants of the workshop test teamwork-supporting software against the same criteria in small groups, then discuss their experiences. The software focus on various parts of teamwork, such as task- and project management, communication, visualisation.
*Participants are requested to bring along devices (e.g. laptops, tablets or smartphones) that they like to use, so they can test the software.
9:15 – 12:45 – workshop, in Hungarian
Room: QA406
Réka Kupcsik: Logical thinking – playfully
Assistant lecturer, BME GTK Department of Economics – BME alumni
What is the importance of logical thinking? Where is it useful today and what can we expect in the future? What is intellectual flexibility? How many ways are there to be smart? Can we study? Does logical thinking exclude emotions? What are games and what sort of games are good for us? How can logical puzzles and quizzes help develop logical thinking? You will try simple games like this:
https://szozat.miklosdanka.com/#s=asOhdMOpaw%3D%3D&c=d29ya3Nob3A%3D
9:15 – 12:45 – workshop, in English
Room: QA405
Luca Sandrini, PhD: Economics of Intellectual Properties in Digital Markets
Postdoctoral Researcher, QSMS GTK, Budapest University of Technology and Economics
In the workshop, I will discuss the economic values of intellectual property in digital markets. I will discuss some of the opportunities and challenges posed by large digital platform to content creators (in the music industry, in the news media market, and in the retail sector). I will also discuss some of the regulations that have been adopted in Europe and worldwide to protect against IP appropriation (the EU Digital Market Act, Digital Service Act, and Data Act; the Australian News Media Bargaining Code) and mention some recent antitrust case (Google Shopping, Epic Game vs Apple).
9:15 – 12:45 – workshop, in English
Room: QA403
Magali Fia, PhD: Ethics and sustainability
Senior tenure-track Assistant Professor (RTD-B) at University of Bologna, Member of the steering Committee of the Yunus Social Business Center of the University of Bologna, and Core Faculty of the Bologna Business School
This lecture explores the Grand Challenges of our time, as integrated into the United Nations 2030 Agenda and the Sustainable Development Goals. It delves into the crisis of modern capitalism driven by the shareholders’ value myth and emphasizes the need for a paradigm shift in traditional business models. In this context mangers are facing an increasing pressure to balance short- and long-term needs for economic, social and environmental sustainability. Focusing on corporate sustainability and responsibility, participants will gain tools to comprehend the role of companies in society and address social and ethical conflicts. Through case studies and interactive discussions, this lecture familiarizes attendees with the ethical and strategic impact of corporate responsibility and sustainability on production and organizational processes.
Workshop participants are asked to read the following case study before the session: Patagonia: Driving Sustainable Innovation by Embracing Tensions
9:15 – 12:45 – workshop, in Hungarian
Room: QA402
Beatrix Séllei, PhD: The secret of success: Emotional Intelligence
Assistant professor at BME GTK Department of Ergonomics and Psychology, coach, trainer
In the workshop, participants will learn why emotions are legitimate in the workplace and how to best use their emotional intelligence as a leader. After all, the emotionally resonant leader works with high efficiency.The participants will have their emotional intelligence profile prepared, and based on this, they will learn about the concept of emotional intelligence. In the second part of the workshop, based on the profile, we will work on developing the emotional sub- skills. Because emotional intelligence can be developed, thereby increasing the leader’s efficiency.
9:15 – 12:45 – workshop, in Hungarian
Room: QA240
Krisztina Szabó, PhD: Management communication, decision-making and conflict management
Assistant professor, BME GTK Department of Philosophy and History of Science
The purpose of the workshop is to present successful, ethical and assertive management communication approaches and to develop the relevant communication skills, which play a key role in efficient work organization and in developing an inspiring atmosphere and organizational culture at work, especially at management level. Managers of the 21st century are under a variety of stress, unexpected events and challenges at any level of the organization, and management of communication of these require special efforts. Participants of the workshop will go through the key elements, challenges and desired methods of management communication, (group) decision-making and conflict management. Case studies, individual, pair and group exercises of situations will help participants test their skills and their newly acquired knowledge, thus growing their own management communication competencies. Apart from practicing and aspiring managers, students are also welcome at the course, who wish to find out about the corporate communication processes and have an understanding of the communication mechanisms used by decision-makers.
9:15 – 12:45 – workshop, in English
Room: QA202
Árpád Szőcs: Leadership styles and management communication in hybrid work environments
VOIS, L&D Lead
Companies and groups at different stages of their life cycle require different leadership styles and management tools. Therefore, the main topics of the workshop are:
- Identifying leadership and personal style (using test questions);
- Identifying the leadership toolkit appropriate to companies and groups at different stages of maturity;
- Leadership in digital environments, remote working, home office issues;
- Different categorisation options and characteristics of meetings;
- Key factors for effective working meetings;
- Management communication techniques for dealing with the challenges of a hybrid working environment
9:15 – 12:45 – workshop, in Hungarian
Room: QA102
Sarolta Tóvölgyi, PhD, János Dudvai: Find your inner resources
Assistant Professor, BME GTK Department of Ergonomics and Psychology, mental health specialist, competence development trainer; Entrepreneur
Participants of the workshop may get an insight to their own internal resources with the help of various tools. They may explore their hidden resources, which may reveal what strengths they can exploit in the world of work. Often we only guess and feel that we are good at something, but as we find it natural, we do not make ourselves aware of it. However, when we recognize them and pay adequate attention, we may develop these resources and thus achieve further success at work in a way that feels natural for us. There are others on the other hand, who are unable to express that something comes easily to them and are thus unaware of their own strengths. The workshop has been designed to help both groups.
14 October 2023, Saturday
13:00 – 14:00 Networking Event
In the early afternoon of 14 October, we will provide a platform for speakers, students and academic colleagues to get to know each other. The moderation of this pleasant, good-humoured event, which will include a reception, will help ensure that everyone can expand their network of contacts in an organised setting.
Location of the Networking Event: Building Q, Wing B, 4th Floor
14:15 – 15:45 – lecture, in English
Room: QB402
Bálint Horváth, PhD: The theoretical background and practical application of the circular economy
Senior Sustainability Advisor
The transition to a circular economy became a policy priority of the European Union. The circular concept replaces the linear “take-make-waste” approach of the last 250 year’s industrialism. It eliminates the notion of waste, products are reused and recycled by end of their used instead of being discarded. This lecture gives insight into the theoretical background of the circular economy and introduces practical solutions of the circular transition.
14:15 – 15:45 – lecture, in Hungarian
Room: QB404
Pál Péter Kolozsi, PhD: Who will save the Earth? Will it really be banks?
Central Bank of Hungary, Director
Climate change will be the defining challenge of the next decades, which will fundamentally change the way the economy, especially the financial sector works, either through physical or transitional risks. As environmental changes affect both inflation and financial stability, the responsibility and involvement of central banks is growing. At the same time, the green transition is accompanied by a number of major dilemmas and challenges, most notably the uncertainty surrounding the climate change process, the lack of data and the lack of appropriate and mature methodologies. The green transition has begun, while questions remain open, some of which need to be addressed collectively and some of which need to be addressed by each community. Who will save the Earth? Will it really be banks?
14:15 – 15:45 – lecture, in English
Room: QA406
Eszter Erdélyi: Complex Behavioral Design and Possible AI-Driven Applications
CEO, Feeding Your Kids Foundation
This lecture will present an advanced framework for behavioral diagnosis to be used in applying behavioral economics to drive complex behavior change in business and policy, particularly in the areas of health behaviors and finance, and show examples of applying AI driven management.
Elements covered: complexity vs. simplicity, behavior units, chain of behaviors, constraints, layers of objectives, time horizons, positive-driver spiral, tangible vision, baseline habits, behavior prompts,
Possible use cases of AI in behavioral design and choice architecture, including management of behavior chain. The technology exists already to manage and personalize complex behavior change. We will discuss practical near-term use cases in complex health and financial situations.
Learning Objectives:
- Understand the theory of complex behavioral change
- Be able to draw up a complex behavioral chain
- Understand the possible application of AI-driven management in making complex behavioral change succeed
16:15 – 17:45 – lecture, in Hungarian
Room: QB404
Diána Sebestyén: In the wake of legendary campaigns
Kinnarps Hungary Kft. – Business Development Manager – BME alumni
In my presentation, we will trace legendary marketing campaigns from Ogilvi to the present day and look at the communication trends that have changed marketing communication trends and tools over the decades.
16:15 – 17:45 – lecture, in English
Room: QB402
Diana Ürge-Vorsatz: Ending the climate crisis: will it cost a fortune?
CEU – Professor
Climate Change has become one of the most significant risks for the well-being of our civilisation. Recent climate events have demonstrated that climate change is not only about turning our thermostats up by a few degrees, but it hurts our economies, can shave off several percentage points off national GDPs through extreme weather and its consequences, and also has been taking more and more lives. At the same time, the solutions have also never been so accessible: photovoltaics are the cheapest source of power in most of the world’s countries, countries representing over 90% of global emissions have net zero commitments around mid-century, along with also many companies, cities, and world regions. Nevertheless, emissions are still going up instead of the necessary substantial reductions. What are the risks we are running into and what are the opportunities if we choose the right paths towards holding global warming well under 2C?
9:15 – 12:45 – workshop, in Hungarian
Room: QA404
Csenge Balogh: Design Thinking methodology in practice
Erste Bank – senior customer experience manager
Design Thinking methodology provides us with a toolkit that we can use effectively in business, but also in our everyday life when solving problems. The key features of the process are creative thinking, customer focus, innovation and empathy. In addition to introducing participants to the basics of the methodology, the main objective of the workshop is to provide practical knowledge to apply the toolkit with confidence. To do this, we will work on a practical example in small groups, based on the double diamond model, using design thinking tools such as brainstorming, persona creation and customer journey mapping.
9:15 – 12:45 – workshop, in Hungarian
Room: QA202
Blanka Balogh: How to enhance well-being at work
BME GTK Department of Ergonomics and Psychology, scientific research fellow
During the workshop, we will discuss what wellbeing means and how it is perceived in the workplace. What can we do to feel better mentally? How can organisations and managers support employees in this? We will try to find answers to these questions through exercises that can be immediately integrated into our daily lives, and also develop self-awareness.
9:15 – 12:45 – workshop, in Hungarian
Room: QA407
Emese Berzsenyi, PhD: Fundamentals of the science of disabilities – Disabilities, or society’s problems with the individual
Assistant professor, BME GTK Department of Technical Education
Acceptance should be easy for anyone. It is however much more difficult in the world of work to face the conventions of acceptance and rejection surrounding people with disabilities. The culture of disabilities is also present in a multicultural environment. Learning about it and acquiring the self-knowledge that goes hand in hand with it will become useful knowledge. The workshop wishes to dismantle instinctive fears and prejudices, to build acceptance free from stereotypes and to help healthy individuals to grow their social competencies.
9:15 – 12:45 – workshop, in Hungarian
Room: QA226
Bettina Szimonetta Beszedics-Jáger, Anna Csizovszky, Fruzsina Bozsoki: Processes behind the creation of an urban development strategy
BME-GTK, Department of Environmental Economics and Sustainability, PhD students
Urban development strategy plays a major role in setting a development path for cities. In addition to legal compliance, a key issue in its development is the representation of local needs and visions, including residents, city leaders and sectoral stakeholders. The workshop will give participants the opportunity to learn about the tools and methods to effectively create and socialise an urban development strategy. It will take you through the process of strategy making, from the very first steps to the adoption of the document. During the workshop, we will explore the importance of building partnership networks, and look at ways of involving stakeholders and communicating effectively between the parties. In addition, participants will learn about methods of socialisation that go beyond the necessary compulsory and statutory frameworks. Workshop participants will acquire a range of practical skills, learn how urban development tools can and should be used, how to design an urban development strategy in a way that appeals to a wide range of stakeholders.
9:15 – 12:45 – workshop, in Hungarian
Room: QA406
Szilvia Bíró Szigeti, PhD: The importance of self-awareness in the world of personal branding
BME-GTK, Department of Management and Business Economics, Associate Professor
This workshop will take you into the world of personal branding. The aim of the course is to help you find a form of self-expression that adequately reflects your strengths, your values and your purpose. You will complete self-awareness exercises that will help you choose the right character. This will help you to put your patterns of behaviour, communication and appearance at your service.
9:15 – 12:45 – workshop, in English
Room: QA240
Zsuzsanna Bodó: The Art of Feedback
Entrepreneur
Giving, soliciting and getting quality feedback is an important skill: it helps to continuously develop ourselves and others around us, to better connect to ourselves and to others, and to have healthier relationships. The workshop is designed to highlight the value of quality feedback, to empower participants to provide and seek feedback, and to understand how to excel in giving and receiving feedback. It introduces the core feedback concepts (including the neuroscience aspects) and tools in an interactive way, putting what the group has learned about effective feedback into practice.
9:15 – 12:45 – workshop, in Hungarian
Room: QA405
Hédi Virág Csordás, PhD: 20X20 in presentation technique, or the Pecha Kucha format
Assistant lecturer, BME GTK Department of Philosophy and History of Science
Speakers in business often face the problem of having to present their message concentrating on the essence, within a very short time. The solution is the amalgamation of the Pecha Kucha presentation format using visual elements, and business presentation in the SCQA (Situation-Complication-Question-Answer) format, which allows for the presentation of business plans within 6 minutes and 40 seconds. SCQA presentations start with a quick overview of the situation and the problem, and the questions are followed by answers. This format is complemented with the Pecha Kucha presentation of 20 slides, when these slides follow each other automatically every 20 seconds. This fast presentation method motivates the speaker to think about their message and prepare a transparent and visually captivating presentation. The introductory talk of the presentation explores the main features of the two techniques, listing the rhetorical skills of the confident speakers, and finally goes through the presentation tools and image editing techniques. The participants may finally test their skills at the Pecha Kucha business presentation championship.
9:15 – 12:45 – workshop, in Hungarian
Room: QB105
Katalin Dr. Kanczné dr. Nagy, Dr. Rita Kattein-Pornói: Entering the world of work – without gate opening panic
Assistant professors, BME GTK, Department of Technical Education
The workshop aims to help people deal with the challenges of life changes that come with starting work. Playful exercises and discussions will be structured around the following questions:
- What do I expect from my job?
- How can I work well with colleagues from different generations?
- How do I manage my time well?
- How do I deal with my frustrations (“Am I good enough?!”, “How do I make time for my friends?!”, etc.)
- Where are my boundaries?
- How do I know if I’m at the right place?
At the end of the day, we are all expected to come away with many more good ideas and even more questions, but hopefully participants will leave with the peace of mind that every door is an opportunity for (self-)development…
9:15 – 12:45 – workshop, in Hungarian
Room: QB104
Beatrix Séllei, PhD: Psychological self-protection against burnout
Assistant professor at BME GTK Department of Ergonomics and Psychology, coach, trainer
Constant stress is part of life of a manager, but where do we draw the line between good stress and burnout deriving from too much stress? As almost everyone experiences burnout at least once in their life, we conduct a quick check to test vulnerability and look for warning signs in ourselves and in our staff. In the second part of the workshop we develop and test tips, tricks and techniques, which give us tools to fight permanent stress, enough to fill an imaginary suitcase.
9:15 – 12:45 – workshop, in English
Room: QB402
Stapenhurst Christopher: Game Theory in Practice
Research Fellow, BME GTK QSMS
Game theory is the science of strategic decision making, i.e. decisions whose outcomes both affect and are affected by the decisions of multiple agents. Some examples include, negotiation and bargaining; market competition and pricing strategies; auctions and bidding; environmental agreements; common- pool resource dilemmas; voting systems and electoral behaviour.In this workshop we will use the Veconlab Experimental Economics Laboratory (<http://veconlab.econ.virginia.edu/>) to play and analyse some of the key ”games” studied by game theorists. Concepts covered: strategies, best response, equilibrium, cooperation, conflict, (in)efficiency, herding, and tragedy of the commons. Participants should bring a device that allows them to access the internet, read instructions, and select actions.
9:15 – 12:45 – workshop, in English
Room: QA323
Árpád Szőcs: Defining the business concept and sources of funding for start-ups
VOIS, L&D Lead
The most important characteristic of start-ups is their ability to grow dynamically and to offer innovative products and services that can be sold internationally. These factors should therefore be taken into account when designing their business concept.
The structure of the workshop:
- Steps to develop a business concept, market and customer needs analysis;
- Options and funding instruments for start-ups;
- Incubation and seed venture capital investment process;
- Issues of involving business angels and crowdfunding;
- Startup lifecycle planning from concept to exit;
- Examples of the most valuable startups (unicorns)
9:15 – 12:45 – workshop, in Hungarian
Room: QA102
Sarolta Tóvölgyi, PhD, János Dudvai: Self-love – the root to everything
Assistant Professor, BME GTK Department of Ergonomics and Psychology, mental health specialist, competence development trainer; Entrepreneur
Being on good terms with ourselves is the basis of any success. If there is acceptance and love in ourselves, this may appear in the outside world. I can see my desires and my purposes more clearly, and it helps me find my way when looking for a job or deciding on a career. I am brave enough to own who I am, together with my strengths and weaknesses. At this workshop we’ll show how the participants can fill up their internal love tanks when a difficult period has depleted them, how they can share it with others without becoming exhausted, and how can they communicate without hurting others but also to express their own needs. This workshop may come useful at every walk of life.