22 students from the iaelyon School of Management visited our faculty on the 26-27 April 2023. IAE Lyon is one of the largest French University-based Schools of Management. The e-marketing and digital communication master students participated in two lectures at our faculty: the Strategic Marketing in Global Markets session held by Zsuzsanna Szalkai, PhD associate professor, and the Service Design: Planning Customer Journey session by Anikó Kelemen-Erdős, PhD. associate professor.
The international team of the faculty organized a welcome session for the students and Sarolta Tóvölgyi, PhD, senior lecturer, and Erasmus Coordinator took them on a tour of Building Q.
Following the successful visit, the parties discussed further cooperation opportunities.